As a group, we were required to create a book or a magazine on Adobe Indesign for our Communication-Aided Design class. We were expected to write a step-by-step design process of this module. All the group members contributed towards it in small or big ways. I handled the designing, editing and compiling of the undertaking along with content writing.
At first, we decided upon a colourful layout considering Janpath has an extremely energetic environment. Soon after, we realized a black and white layout would be more profound and user-friendly. We used simple fonts, namely, “Perpetua Titling” and “Baskerville Old Face” for the titles and content, respectively. The font size was required to be less than 14 points, so we adhered to it and stuck to 13.
We included our observations and personal tit-bits, sketches, doodles, pictures, and our current areas of opportunity. It is an interesting read; if you wish to understand the design process in-depth, please click on the link below! Thanks for reading my blog! Cheers!
JANPATH A JOURNEY
My design brief was clear. It was time to put my thoughts into action. I started by sketching different products that one finds at Adarsh Stores. I drew food as well as make up products. Once done, I transferred the drawings to my computer and vectorized them to ensure scalability. Then, I designed various prints and printed them out on A4 and A3 sheets.
Some of my Prints
I watched tutorials and applied basic knowledge to create bags out of the printed sheets in (as mentioned before) two categories, namely, make up and food.
Once finished with the simple printed bags, it was time to craft packages that could be bought for gifting purposes. I manipulated handmade papers using origami and other wrapping ideas to create attractive gift boxes.
Origami Gift Box
Thank you for reading the post. Please read my next blog to acquire knowledge about the book I designed on Adobe Indesign.
I finally established packaging as the opportunity area and plan to re-develop the packaging facet of the micro area in interesting and innovative ways.
I chose packaging over other prospects as I feel strongly against the use of plastic.I wish to see sustainable development and therefore support Green Retailing.
Packaging includes usage of 2d or 3d prints and creative campaigning as I aim to design innovative gift packages alongside regular packaging. I intend on using paper and paper products and maybe, even fabric. The packaging at Adarsh Stores is limited to non-degradable white plastic bags which is used by most vendors today. Good packaging would certainly set it apart from the rest.
A Play of Closure and Proximity
I aim on creating regular packaging using different prints of the objects that I plan to draw manually and then, on software called Adobe Illustrator. Repetition, pattern and contrast are some of the Principles of Design that I plan to to utilize as design tools. I also intend on designing packages for special purchases as I desire to challenge myself and showcase an innovative design. The use of techniques like slicing, joinery and maybe, even origami will come into play to derive fitting solutions.
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White And Shabby
Once the formative assessment was completed, it was time to look at the area of design intervention. Adarsh Stores, the micro area is a leased shop that has great scope for improvement. Firstly, the display looks confusing as the shop is occupied by white racks on top of which products are placed in a haphazard manner. Another challenge I noticed were the counters. They are big, bulky and take up most space, leaving scarcely any room for the customers to stand and walk around. The shop also maintains a snack bar but fails to design a menu which is a basic prerequisite met by most shop owners. And last but not least, white plastic bags are used for packaging at Adarsh Stores. They are hazardous for the environment and also ruin consumer experience as there is no initiation towards brand enhancement.
There are various areas of opportunity for development at Adarsh Stores. I hope to identify and establish my opportunity area soon.
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Next morning, we met with our teacher again to discuss our findings. She grazed through the pictures and eventually told us to work on the shop with a variety of materials. She selected this store called “Adarsh Stores” as she thought that there were more possibilities of improvement here.
My group could work on space management, waste management and installation, presentation and cataloguing and maybe even, promotion. As my group consists of five people, she suggested that if we were unable to find another solution, two people could probably work on promotions.
We finally selected our micro-area! Now we only had to determine which member works on what aspect.
Thank you for reading the post! We are creating a material board on Janpath. If you have anything on your mind, please inform me so that I could look into it and possibly, incorporate it in my work.
In my last blog, I talked about the different hitches I came across at Janpath and some ways I could improve them
As my group and I moved along the marketplace, we stopped and took a keen look at the parking lot. It was a chaos. The cars were parked haphazardly, there were cardboard boxes overflowing with garbage, and no parking authority was present.
Next, we trooped onto another street that we completely missed on our first visit to Janpath. This lane was filled with tiny shops allotted by the NDMC, selling ethnic garments and bags, predominantly. They had only a few problems. First, they didn’t have much scope for storage and second, NDMC disrupted their practices everyday by forbidding them to go beyond their tiny cubicles.
Inside the Tiny Room
And this is where my day ended. Numerous prospects on my mind, but only plausible if my teacher is of the same opinion.
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As the potted area was rejected, we once again headed to Janpath with our eyes wide open, desperate in search for areas needing improvement. We were required to find areas with numerous drawbacks as our ultimate objective was to create solutions with our ergonomical designs.
The Fruit Vendor
First, we came across a fruit vendor who did not have a place of his own and chose to settle next to a shoe shop, with shoe boxes on either side of his fruits. I could see a major problem there but not sure if that would be enough. As we walked further, we found a shop with absolutely everything from sweets to groceries to books and CDs but all were kept in the most cluttered and confusing manner. I wondered how well it would do if it looked more classified and appealing. As both the catches were on the same lane, we speculated if the entire lane could be selected as our micro area.
The Everything Shop
So, these were some of the glitches we located at Janpath. Please read my next post for more!